Digital & Print Media

Digital and Print media

Traditional marketing is a rather broad category that integrates many forms of advertising and marketing. It’s the most familiar types of marketing, encircling the advertisements that we see and hear every day. Most traditional marketing strategies fall under one roof: print, broadcast, business card, and catalogue.

Print marketing is the oldest form of traditional marketing. Loosely defined as advertising in paper form, this strategy has been in use since ancient times when Egyptians created sales messages and wall posters on papyrus. Today, print marketing usually refers to advertising space in newspapers, magazines, newsletters, and other printed materials intended for distribution.

Broadcast marketing includes television and radio advertisements. Radio broadcasts have been around since the 1900s, and the first commercial broadcast—a radio program supported by on-air advertisements—aired on November 2, 1920. Television, the next step in entertainment technology, was quicker to adopt advertising, with less than ten years between its inception and the first television commercial in 1941.

Business Card marketing uses printed material like postcards, brochures, letters, catalogs, and fliers given by a person to attract consumers. One of the earliest and most well-known examples

Because it encompasses so many different strategies, nearly every company selling a product or service uses one or more types of traditional marketing as part of an overall advertising strategy. For the most part, this form of advertising depends on the company’s available marketing budget.

Mid-sized companies and large corporations are most likely to use TV commercials. Advertising on television is usually the most expensive form of marketing, with prices depending on the time slots and programming content

Bigger companies also use direct mail more often, as the design, printing, and mailing expenses can add up to substantial amounts. Mid-sized and large businesses often use all forms of traditional marketing in one way or another.

Entrepreneurs and small businesses, who may have limited marketing budgets, most often use print marketing in newspapers or newsletters to advertise to local customers. Many also place local radio advertisements. Some use direct mail, and a few may employ limited telemarketing.

Billboards

Brands are built on our roadways, where your audience is receptive to buzz-worthy advertising. In fact, it’s the only time of day when consumers are not distracted by mobile phones. Billboard signs help us decide what to do and where to go, acting as guides, helping us find businesses and services and helping businesses find customers. Billboards work well alone or in tandem with TV, radio, online, and mobile!

One of the things we love about outdoor billboard advertisements is that if they are designed well and placed strategically, literally thousands and thousands of people will see them every day for the time they are up. In an advertising world where being seen is half the battle, well-placed billboard advertisements can be a great supporting medium for a solid advertising campaign.

Our billboard advertising services include:

1. Copywriting for a clear, concise message

2. Photo selection for visual effectiveness

3. Graphic design that is eye-catching

4. Media buying services – we help you get the right placement

5. Integrated monthly invoicing – everything in one monthly bill

6. Contract Negotiation for the best deals

 Posters

Posters deliver your message to a local audience where your customer lives, works and plays. Maximize your billboard advertising objectives with multiple targeted ads.

Posters are cost-effective, ideal for point-of-purchase locations, and attract vehicular traffic to local retailers. Connect with us and learn how to maximize brand awareness with poster advertising.

Features

1. Made of 100% recyclable polyethylene printed copy.

2. Posters are seamless, guaranteeing consistent color tone across the surface of the board.

3. Demographic specific locations bring your ad directly to your targeted audience.

Tshirt Printing:

Design regular t-shirts and full sleeve t-shirts for men, women, and kids in 100% Cotton and 100% polyester fabrics, customized with your logo, photo, message or text.

Polyester T-shirts, available in white & black, is 100% Polyester and the t-shirt printing is done using sublimation technique & direct heat transfer. It is great for corporate events, sporting events, and giveaways. An affordable option that is great for bulk buying and we offer attractive discounts. The prints are durable and offer rich and vivid colors on the tees.

 Corporate Gifts:

Corporate gifts are important for a company’s image and help in building a strong relationship with its clients. Corporate gifts have stood the test of time as an effective promotional tool. Corporate gifts help to positively enhance and contribute to significant income avenues. Corporate gifts are suitable for special occasions such as corporate functions or formal launch of a brand or services. From a marketing perspective, corporate gifts are highly effective as they serve diverse purposes.

Prior, corporate gifts would mostly consist of a memento and would serve as a mere display piece. However, corporate gifts have come a long way and evolved ever since. People not only seek corporate gifts that are unique, but also something that the receiver would remember for years to come. Corporate gifts convey the sentiments of value, trust, and mutual respect.

To avail our services please call on our no+919894595035 OR just fill the details below and we will contact you.

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Date published

June 11, 2016