The Process of Brand Building
Having understood different types of features on branding, let us know how to do the effective process for brand making step by step. An identifiable and loved brand is one of the most valuable assets that a company can own. Hence, be highly focused on your branding. There are ten types of brand building processes that you have to know. All the processes are given below in detail.Click here to Read More
Analytical process of Branding
Investigate the features that you are going to apply in your brands because your brand should reflect the analytical minds of millions of customers. Examine even from small things big things because even missing of small information may lead to make your brands dishonorable.
- Make sure whether the data related to your brands are accurate
- Be sure whether the technical aspects are practical
- Check whether the numerical data related to your brand are logical
Feel about the features that you are going to apply in your brands because your brand should reflect the emotional minds of millions of customers. Actually, you do not sell any product or service, but you sell the feelings and emotions of millions of people.
- Make sure whether the data related to your brands are not against any race, culture, nation, religion, and ideology both directly and indirectly
- Be sure whether the technical aspects are not pirated and plagiarized.
- Check whether the data related to your brand are not against any individual or any company
Be curious when you are getting ready to build your brands and make your customers to be curious with your brands. Make sure how you can enhance the image of your brands with entertainments. Reflect some of the curious ideas given in the past chapters.
Be vigilant how your competitors are handling this process and examine the names or logos or slogans or other aspects of your brands are used anywhere in the world. Ask yourself:
- Am I aware of my brand aspects?
- Is it a new one?
- What do my competitors do in branding?
Your brands should be highly creative in order to make your customers think imaginatively. Make sure whether the name, logo, slogan, and other aspects in your brands are creative and innovative. It should be creative to:
- Describe your product or service
- Summarize your product or service
- Explain your objectives
- Define your target audience
- Outline about your company
- Identify your competition
- Include details
- Story telling process
Whether real or imaginative, your brands should say a story, at least a story or several stories. People are interested to hear any real story or fiction. If your brands do it, it can be used for marketing.
This is the most important one. Your brand should say that this is the most aspect in an everyday life. People boy products or service for basic needs or luxury needs. Both needs are unavoidable. Your brands should promise that this is the most important aspect in our practical life.
Best quotes on process
“Quality is not an act, it is a habit.”
“Transformation is a process, and as life happens there are tons of ups and downs. It’s a journey of discovery – there are moments on mountain tops and moments in deep valleys of despair.”
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
“You must be the change you wish to see in the world.”
“If you can’t describe what you are doing as a process, you don’t know what you’re doing.”
- Edwards Deming
“Efficiency is doing things right; effectiveness is doing the right things.”
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
“Everyone has an invisible sign hanging from their neck saying, ‘Make me feel important.’ Never forget this message when working with people.”
Mary Kay Ash
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”
“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
“If you think you can do a thing or think you can’t do a thing, you’re right.”
“If one does not know to which port one is sailing, no wind is favorable.”
Lucius Annaeus Seneca
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
“Improvement begins with I.”